Implementing FreeTilitSells.com, a dynamic interactive attractive, user-friendly infrastructure that dynamically displays appealing items for sale and provides customers with an effective and efficient system for comparison shopping.

Establishing "Netchise," a patent pending Market Maker business method authorizing individuals and businesses the right to conduct on-line e-commerce in a specialty category store in a large multiple license website infrastructure.

Founding Internet Sales Association ( InternetSalesAssociation.com ), an organization dedicated for the development of online sales professionals and the advancement of e-commerce.

For the past fifty years, consumers have learned they can trust franchise stores to provide them with consistency worldwide and meet their expectations regarding quality, price, service, cleanliness, etc. With the emergence of the Internet, consumers are rapidly discovering online shopping and millions of them are making online purchases everyday. Like franchises, online businesses have to gain the trust of consumers and consistently meet their expectations. Unlike franchises, online businesses have the advantage of reaching millions of customers worldwide and escape the cost of expensive real estate, buildings, labor, etc. This advantage does not, however, guarantee success. In fact, online business pioneers face significant challenges if they are to achieve the success of leading international franchises. These challenges include, how to empower online consumers with the capacity to efficiently review a large variety of goods and services; how to enable online comparison shopping for consumers; how to assure online consumer their expectations will be met relative to quality, price and service; how to make online buying an easy process that becomes familiar and a simple routine for consumers; and how to continually earn online consumer respect, gain their confidence and trust?

Online auctions have been very successful even though they require upfront sales charges, make buyers and sellers wait for days, and sometimes both are disappointed. These outcomes led a leading online auction company to recently acknowledge that surveys show that most online buyers prefer fixed price shopping. Online malls have experienced mixed results and appear to be no more than a link to business sites. Most business websites sites have not met expectations. It is often too expensive to attract visitors and even when consumers locate their websites, they find stale and repetitive items, difficult to navigate, and frustrating to purchase items, resulting in their customers moving on and never return.

Provide consumers with what they want and need. Provide them with an easy to remember trade name followed by an attractive site that includes millions of seller items and fresh items everyday. And perhaps the key to online success, provide consumers with the capacity of only having to become familiar with navigating one site to make all of their online purchases. Further, provide consumers with a site where they can easily locate items that interest them, compare products and prices, review the credibility history of the seller, and a site where consumers learn to expect high quality, excellent service and competitive prices.

And our competitive advantage, the power of integrating over 1000 specialty category stores simultaneously promoted by Market Makers that drives sellers and buyers to a unified trade name where sellers pay only after their item is sold, and customers appreciate the benefits of shopping on a familiar site offering a wide variety of goods and services.