Anthony Gaeto has spent his entire business life in marketing. After attending the University of North Carolina, Anthony Gaeto started International Marketing Management, an office and paper organization. Mr. Gaeto founded What's Amatta You Pizza in 1983, a franchised chain of seven delivery pizza stores in the Tampa Bay area, where he was involved in all aspects of developing franchise tools and served as President and CEO. In 1993, he founded Prism Auction and United Auction Affiliate, national asset liquidation companies and continues to serve as Chairman of the Board.

Jerry w. Koehler is earned his doctorate in Communication from The Pennsylvania State University in 1968. Upon graduation he became the Special Assistant to the Chief Executive Officer of Teachers Management and Investment Corporation in Newport Beach, California. Later, he joined American Express Investment Management Company and became the worldwide leader in sales. Between 1972 and 1976 Dr. Koehler was Director of the University of California Executive Program, after which he joined the University of South Florida where he served as Assistant to the President, Dean, Extended Studies, Department of Management chair, and presently serves as Professor of Management. Dr. Koehler has also served as Deputy Secretary for Florida's Department of Labor and as a full time consultant to Honeywell Space Systems He has authored or co-authored twelve books and numerous papers and articles. He assisted Mr. Gaeto in establishing both What's Amatta You Pizza, Prism Auction Inc., and United Auction Affiliate.

Miao Xue earned his bachelor degree in Economics from the People's University of China. After graduation, he worked with CVIC Commercial Development Corporation, a leading retail management company in China, in its Business Development division. He developed new retailing chains in China when supermarkets was a new concept in China. Mr. Xue played a major role in creating joint ventures with retailing companies from France, Japan, and Holland who came to China to explore the business opportunities. In January, 1999, Mr. Xue enrolled at the University of South Florida and earned his Master Degree in Leadership and Organization Effectiveness in May, 2000. He is presently enrolled in the Information Systems Decision Sciences graduate school at the University of South Florida.